Nowadays, every single business needs to have a website. There is simply no way around this because of the fact that most searches start on mobile devices or on personal computers. Simply put, when someone looks for a business, they start with a Google search or a search on social media. With this in mind, it is really important that you have a great website, including for a dental clinic. Something like Colorado Healthy Smiles Lafayette Dental is always what you need but how can you design something like this? Some of the really important things that you have to take into account are the following.
The navigation bar needs to include quick links to the most important parts of the website. Also, there is a need to have a search bar and you have to be sure that all the information that is important for potential patients is as easy to access as possible.
In the event that it is difficult to find the data desired, like what type of teeth whitening procedures are offered, you will have a missed opportunity since the potential patient will most likely leave.
People rarely spend a lot of time to look for contact information on a dental website. In the event that they have a question, want to schedule a meeting or want to learn more about something, they need to quickly see how to contact the dental practice.
The best thing that can be done is to add contact information on every single web page, usually at the top right side. This includes a quick link to a contact form if an email is the desired contact method and a clear mention of the phone number. As an extra tip, be sure that the phone number is clickable so it can be automatically called when a mobile device is used to browse the site.
Responsive Website Design
Speaking about mobile devices, the number of people using smartphones to browse the internet is nowadays higher than desktop computers. This is why you want to be sure that the site is perfectly designed so that it looks well on every single device that may be used during the visit. Responsive website design is nowadays a necessity for every single dental practice, no matter how large or small. It is much more likely that someone looks for dental clinics when some dental practices are necessary with the use of a phone. This is especially the case with emergency procedures.
Have A CTA On Every Page
A CTA (call to action) is simply necessary on every single page of the dental clinic website. In most cases, the CTA is an invitation to learn more by contacting the clinic via phone or another method. However, there are also other options that can be considered, like a coupon code. Choose what works best for your dental clinic and be sure that you try different CTAs since this helps to figure out what works best in your case.