Social media is a very dynamic and competitive phenomenon that has spurred an explosion of new ideas in the realm of digital marketing and online business. The fact is, core social media channels have not been universally defined by social media authority, or determined by engagement, by quality of content, or by the impact of photos and videos posted by influencers. In short, the idea of what counts as “social” is still up for debate.
Don’t overlook a clear opportunity
Brand equity is everything for brands in the 21st century, yet few of the most successful marketers and companies are truly leveraging social media. In fact, only a small fraction of the marketers across multiple industries actually plan to leverage social channels to increase their brand equity. Few were actively using social channels to drive direct engagement. What’s worse, those that were doing so did so inefficiently or at the very least, not to the point of saturation. A higher share of marketers who are using social media have yet to realize the ROI, if any, of these efforts.
You can get your brand out there
Defining your brand or individual customers can be done in a variety of ways, but generally, social media influencers will work with their target audience to identify a clear need and create content that addresses this need. The challenge, however, is creating enough engagement with the audience to create an active and meaningful dialogue with the target audience. For most brands, this means reaching out to influencers who are likely to appeal to a particular audience. For instance, if you are into real estate, then you want to reach out to real estate experts, rather than just random consumers looking for a solution to a problem. You want to engage with your target audience on a deeper level.
You can determine a clear content strategy
If you’re going to engage, then you want to do it through a system where your brand can post unique content in real-time to multiple social channels. Most influencer marketing systems provide a few pre-designed pages, where your posts can be syndicated to multiple sites. This strategy has several benefits, which we’ll discuss below. If your business already has content on its pages syndicated across multiple sites, then you can easily swap in one of these pages as content is posted. This makes for an excellent way to promote content and draw attention to posts.
You can easily manage accounts
Another benefit of using an influencer marketing platform is that brands have the ability to manage their accounts better, since they’ll have an experienced team in place to monitor the responses to posts and ensure that they get the right kind of engagement. The best brands use this system to improve their understanding of their customer and brand, as well as the quality of their influencer’s content. Branding communication is much easier when you have a team dedicated to improving it, rather than relying on traditional channels alone.
Look at your niche
Some marketers believe that influencer marketing campaigns are ineffective because their audience is not tech savvy or comfortable with it. The truth is that some of the most popular brands are successful marketers because they know how to reach out to their audience. Their campaigns are designed around specific audiences, rather than broadening their scope to appeal to a larger number of people. Brands that excel at creating engaging content can really draw in users, increasing their audience and potential profits in the process.
Finally, it should be noted that a great many marketers have achieved tremendous success through the creation of engaging videos. In fact, the creation of a single video could be the defining moment for a campaign. The key to engagement lies in the creation of a video that is instantly noticeable and leaves its audience wanting more. In many cases, brands can succeed through the use of SEO-rich videos that quickly go viral and encourage engagement from followers. This helps them to reach their full potential in terms of revenue and influence.
An influencer marketing platform is a great addition to help you reach your full potential with your influencer campaigns. You can discover all of the above benefits by creating campaigns with the best influencers possible. First, you will be able to find influencers and analyze their profiles to match your needs.